Ekraft’s online media planning and online media buying services will ensure that you develop a strong & well recognized web presence. As a media buying agency, Ekraft serves its clients with the best ad spaces at the best rates. We begin by helping you understand and identify your needs, and subsequently implement media buying and planning to execute impactful online advertising and web marketing strategies.

The process for online media planning & buying:

Campaign Planning: To create online marketing campaigns that achieve success and sustain themselves. Ekraft identifies your target audience, develops campaign objectives and plans the best route to attain them. Our planning tools provide vivid information and research to help your media buying and media planning strategies.

Online Media Planning/Online Media Buying: We manage all media planning and media buying from inception to execution. To assist you further, we provide you insights on the web presence that will best serve your needs, perform cost analysis for the same, and manage creative delivery and trafficking.

Analysis & Optimization: No media campaign can be successful without constant analysis, tests and optimization of your marketing strategy. Through our in-house tracking and external ad-serving technology, we do the analysis and add value to your brand.

Media Planning:

The first thing we do, using a combination of research techniques, experience and analysis, is to determine with our clients who their customers are. Ekraft uses its experience in media planning to define and select the appropriate media to achieve our clients' business objectives. We use research tools to understand consumer habits & motivations and also evaluate the competition. Then we use data on demographics, psychographics & media to build a strategic calendar of the activities.

Media Buying:

The successful implementation of a great media plan depends on how well every part of the schedule is bought. Ekraft specialise in identifying where the best value is in the market and when the best time to buy is. Our media buying expertise means that our clients are guaranteed the best rates, which maximises their return on investment. Our agency's media buys utilize an appropriate combination of that include upfront, scatter and remnant.