Social Media Marketing is a type of internet marketing that seeks to gain branding as well as marketing communication goals through the participation in many social media networks. Social Media covers the activities around social interaction, videos, content, images and also audio exposure. Social media marketing is really an effective way to create a buzz for your website or you can say an effective way to generate traffic to your website. SMM strategy enables you to interact with your audiences through social media sites such as YouTube, Facebook, and Twitter etc.

Importance of Social Media Marketing -

• SMM strategy leads to more and more online talk about your brand. If your message is reaching to your users, then they will definitely spread your message more effectively than tradition methods.
• Social media marketing campaigns bring you a lot of back-links that will have benefits for your ranking in search engines.
• At a fraction of the costs, a comprehensive Social media marketing strategy may provide a partial or full replacement of traditional marketing and advertising.
• Social media marketing campaigns can be run alongside traditional advertising and marketing.
• Maximum people buy a company that others recommend. Influencers and initiators play a major role in the buying process. So, you can reach easily these people with SMM.

Social media marketing is an easier way to retain and build excellent customer relation.